Responsible for the creation, development, and execution of local marketing & market development activities to achieve business objectives;
Responsible for briefing campaigns to internal teams and agencies; analyzing, providing feedback, and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;
Monitor, analyze and report campaign performance results against targets set by the business;
Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction, and objectives;
Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;
Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand;
Act as a Brand Ambassador for AirAsia to build awareness of AirAsia as a global brand in the Low-Cost Carrier space;
Assist to develop efficient and intuitive marketing strategies
Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
Initiate and control surveys to assess customer and merchant trends and behaviors
Organize offline events such as workshops or focus groups for customer and merchant research
Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)
Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Monitor the progress of campaigns using various metrics and submit reports of performance
Assist with any ad-hoc day-to-day tasks as required by the team
Desired Skills & Experience
Bachelor’s degree in Marketing or related discipline
Experience within the airline, travel distribution or hospitality industries, or similar consumer goods business is ideal but not necessary.
A passionate and creative go-getter with the ability to work independently with little supervision
A commercial thinker with a keen sense of market & consumer trends
Excellent analytical skills and ability to understand business financials
Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail attention
Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment – achieving both time and budgetary deadlines
A love for travel, and a keen understanding of different cultures
Ability and willingness to work across different time zones
Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties
